Our mission is to make Tallahassee the healthiest city in the Nation through education in health and fitness. Gold’s Gym and Women’s World Our mission is to make Tallahassee the healthiest city in the Nation through education in health and fitness. Gold’s Gym and Women’s World are proud to present our year round day 90-day fitness challenge! This challenge is an exceptional opportunity for all of our members to participate in a program that not only yields positive physical results in only twelve weeks, but also provides enough knowledge to keep these results for a lifetime. In order to help our members achieve these goals, Gold’s Gym and Women’s World have developed a unique program centered exclusively on education in the health and fitness fields. As always, the winners of this challenge are NOT the one who look the best at the end, but the ones who have shown the most physical improvements through their commitment to a healthy lifestyle. Such a lifestyle involves a fitness regimen that includes a basic knowledge in nutrition, resistance training, and cardiovascular activity. Even though we can only measure physical factors in this competition, we now that the end results extend far beyond the physical. Our personal goal for our members is to encourage a healthy lifestyle change. We have found that 90-days is the time needed to turn that commitment to change into a habit!